Fisher-Price and Disney have teamed to produce and market the Winnie the Pooh Sing ‘n’ Snore doll for toddlers. This use of both brands on the product is an example of:

1. disintermediation.
2. cross-docking.
3. mass customerization.
4. cobranding.
5. outsourcing.

Posted by Baby Toys.Net Staff- Visit where fun and safety go hand in hand